Arte-Povera–melted-time-

KORUA SHAPES QUALITY

Awesome marketing just isn’t enough

2 out of 5
8 reviews

Sometimes an awesome marketing campaign just isn’t enough. With the brand booming sky-high, competition between shops became increasingly hostile. The corporate identity and guidelines started to feel like a carefully designed straitjacket. Customers complaining about product quality were given a  discount on a substitute board, which exactly matches the retail price…. This isn’t the way we like to do business. We’d like to be open – call it naive- and stay true to our actual roots and mission to deliver high end products. Unfortunately  KORUA couldn’t match our expectations.  It made us decide to pull the plug and move on.  If you have issues or a warranty claim: please contact Korua directly. We have had enough

 

Looking for a high end Japanese snowsurfers for a descent price?  An excellent alternative for those  ” boards on a budget” ?  want to be shure your swallowtail comes down the hill in one piece? go check out Powfinder Snowboards   at www.powfinder.com     Don’t have fancy movies, but do have fancy boards!

 

Description
  • NO MORE KORUA SHAPES ?
    KORUA Shapes, wellknown for its unconventional shapes and its awesome videos is celebrating it’s rise on the Market. The incredible “Yearning for turning “ series are  drawing a lot of attention, and accelerated the sales of attractive shapes that popped up in these videos. In fact: it was one of the best marketing tools a snowboard brand ever used in years…

    It seemed the brand couldn’t honor the promise. Product were sold out halfway, restock was taking ages and first complaints came back to the shops. Korua Product quality became an issue too. The initial disaster with the inferior base of the first series, the vulnerability of the edgeless tails or  delamination of the topsheet lead to critical questions and an increasing amount of disappointed -or really pissed off – customers.  It’s kind of simple: In the end snowboard buyers just want reliable products which will last. Turn after turn, Run after run: A good product should definitely  last till the end of the season.

    KORUA SHAPES REVIEWSometimes an awesome marketing campaign just isn’t enough. With the brand booming sky-high, competition between shops became increasingly hostile. The corporate identity and guidelines started to feel like a carefully designed straitjacket. Customers complaining about product quality were given a  discount on a substitute board, which exactly matches the retail price…. This isn’t the way we like to do business. We’d like to be open – call it naive- and stay true to our actual roots and mission to deliver high end products. Unfortunately  KORUA couldn’t match our expectations.  It made us decide to pull the plug and move on.  If you have issues or a warranty claim: please contact Korua directly.
    We wish them  a bright future,  a KORUA product quality that fulfill the needs and tons of awesome viddys, shapes and things to come. Good riddance!

    WHAT ABOUT THE SEVERE  BOARDSHOP?

    Due to the amount of complaints we had received on the quality of Korua Shapes,  we advice you to contact the brand directly. As we quit selling them for quite some time now, all warranty and quality issues of your KORUA board should be  placed directly at KORUA HQ. Keep shredding hard.  (december 2018)

     

    ps: Looking for a high end Japanese snowsurfers for a descent price?  An excellent alternative for those  ” boards on a budget” ?  go check out Powfinder Snowboards

    skateboardclinics, miniramp- and skatepark rentals, organize and hosting of events will be the core business of SEVERE. Stay tuned